Isaco

As part of updating and modernising its brand and website, Isaco needed a new brochure for the insulation product, Climatizer Plus. Since the brochure plays an important role in communicating with potential customers, I was asked to design the new layout. It’s meant to be used only in digital form, on Isaco’s website or sent directly to interested clients. The goal of the new brochure is to give Climatizer Plus a fresh, professional, and easy-to-understand presentation. It should make it easier for people to see what the product does and why it’s a smart choice for modern building and renovation projects.

Isaco’s new look and feel is fresh, modern, and a bit more playful, so the brochure had to match that style. The old version had a few things that could be improved. For example, the graphs weren’t very clear and did not fit with the new visual identity. One of my goals was to redesign them so they’re easier to understand and more in line with the updated style. Another thing that needed attention was the technical drawings. They looked a bit outdated and they could be more clear on what the product is, how it is applied and where it can be used (for example in roofs or floors). In the new version, I made sure these visuals are clearer and more informative, helping people get a quick but accurate idea of the product and its uses.